Privacy Policy
Last updated: March 2026
Who we are
NORRD is a professional AV signal extension brand. This policy explains how we handle data collected through our website.
Analytics data we collect
If you accept analytics cookies, we record anonymous usage data to understand how our website is used. This includes:
- Pages visited and page titles
- Products, news articles, and case studies viewed
- Search queries entered on the site
- Files downloaded
- Device type (desktop / mobile / tablet) and browser name
- Referring URL (the page you came from)
All analytics events are linked to an anonymous session ID generated in your browser. We do not collect your IP address, name, or any information that identifies you personally.
Why we collect it
We use this data solely to improve the website — for example, to understand which products are most popular, which searches return no results, and whether our content is reaching the right audience. The data is never sold or shared with third parties.
Your consent
Analytics tracking is off by default. When you first visit our site, a banner asks for your permission. You can accept or decline. If you decline, no analytics events are recorded. Your choice is stored in your browser's local storage under the key norrd_analytics_consent.
You can withdraw consent at any time by clearing your browser's local storage for this domain.
Contact form data
When you submit our contact form, we store your name, email address, and message so that we can respond to your inquiry. This data is processed on the basis of your explicit consent (checkbox on the form) and is stored securely in our database.
We retain contact submissions for as long as needed to handle the inquiry and any follow-up questions.
Cookies and local storage
We use the following browser storage:
| Key | Storage | Purpose |
|---|---|---|
| norrd_analytics_consent | localStorage | Remembers your analytics consent choice |
| analytics_session_id | sessionStorage | Anonymous session identifier for grouping analytics events (cleared when you close the tab) |
| products-view-mode | localStorage | Remembers your preferred grid/list layout on the products page |
We do not use third-party cookies or advertising trackers.
Your rights (GDPR)
Under GDPR you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us via the contact form.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes.